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Case Studies 2

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Italian Eyewear Brand

Launching a US Direct Channel for a Heritage Italian Eyewear Brand

Building a US Shopify + Klaviyo program from zero, in coordination with the brand’s Italy headquarters, that became a fully-automated revenue channel.
  • Senior Lifecycle Strategist (end-to-end lead)
  • Heritage Italian eyewear brand, US market launch
  • Shopify + Klaviyo build, lifecycle strategy, campaign mgmt, reporting, optimization
  • 18 months
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The Challenge

The brand was a heritage European eyewear name with strong global recognition but no direct-to-consumer presence in the United States. Their Italian headquarters wanted to launch a US-based Shopify store and a Klaviyo instance from scratch, but lacked the operational presence and lifecycle expertise to do it in-market. The engagement had to bridge cross-continental stakeholder alignment, US ecommerce execution, and a retention strategy built for a brand with strong recognition but no first-party customer data.

The Approach's

Owned the lifecycle strategy end-to-end across the engagement

From initial Klaviyo architecture through campaign management, performance reporting, and continuous optimization — the US lifecycle program ran as a single integrated function rather than a sequence of handoffs.

Bridged international stakeholder alignment

Translating Italian HQ priorities into US-market lifecycle tactics required ongoing alignment work — brand voice, product priorities, promotional cadence — that’s often where international launches stall. We built a lightweight cadence that kept both sides aligned without slowing US execution.

Engineered the program for automation early

Rather than launching with manual campaign sends and retrofitting automation later, we built the lifecycle architecture so the engine could run with minimal hands-on management as the US business scaled.

The Outcome

“The 17% lift in 30-day repeat purchase rate compounded over the engagement, but the more durable outcome was a fully-automated ecommerce program generating $1.25M in annual revenue with limited hands-on management required. The brand entered the US with a retention engine that runs.”

30-day repeat purchase
+ 0 %
Automated annual revenue
$ 0 M
New US direct channel
0

Case Study 2:
Sunglasses Fashion Brand — 17% lift in 30-day repeat purchase Carrera

1. The situation

Worked with their Italy office to launch a US Shopify store + Klaviyo instance

2. The 2-3 most important moves you made

Launched entire strategy + handled campaign management + reporting + optimization.

3. Timeline

1.5 Years

4. What else the client got beyond the headline metric

Fully-automated store generating $1.25M/yr